• http://blog.outer-court.com Philipp Lenssen

    > More significant is the change they made to
    > the Competitive Ads & Services section of
    > the policies. Now, running anything in an
    > ad unit that resembles the AdSense ad unit
    > appearing anywhere on the same site is against
    > the terms.

    I checked the Google cache of their program policy and while they reworded some parts, I don’t see the change you describe… quote from their old version (last updated March 14, 2006, according to Google):

    “We do not permit Google ads or search boxes accessing Google search services to be published on web pages that also contain what could be considered competing ads or services. (…) This would also include ads throughout the site that mimic Google ads or otherwise appear to be associated with Google on your site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads do not mimic Google ads. If you have elected to receive Google search services, this would include other search services on the same site and non-Google query-targeted ads.”

    The reworded version (last updated January 2007) reads:

    “In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.”

    If anything, it sounds like they loosened control a bit by removing the general “what could be considered competing ads or services” intro, replacing it with a clarifying that their main point is to “prevent user confusion” of ads using the “same layout and colors” as Google ads.