• http://www.ppcdiscussions.com jeremy mayes

    “Some bigger advertisers especially like the idea that Google can help them track the effectiveness of not only ads on the Web but in traditional media.”

    From what I’ve seen in the newspaper tests they don’t help you track anything, they just act as the middle man and save you the legwork of contacting the papers yourself. Tracking is left up to you…

    Maybe it’s different with audio.