Google AdWords Adds Landing Page Load Time Metric To Reports Starting Mid-June
May 8, 2008 at 6:02pm ET by Barry Schwartz
As expected, Google has announced that landing page load time will become a quality score factor in Google AdWords starting mid-June.
In preparation for that launch, Google has started showing advertisers their metrics for the landing page load time for each keyword’s landing page. Here is a picture of what an okay landing page load time score would look like:
How do you see it?
(1) Sign in to your account at https://adwords.google.com. (2) Click a campaign. (3) Click an ad group. (4) Click the ‘Keywords’ tab above the Ad Group Details table. (5) Click the magnifying glass icon beside any keyword and then the ‘Details and recommendations’ link to launch the Keyword Analysis page. You can also see an overview of your Quality Score and ad visibility by pointing your cursor over the icon.
For tips on improving your landing page load time, see this help document from Google.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: AdWords sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMNENTS
- Will Scott said " Jeff and James, You're both right to a great extent. That said, there are plenty of examples where a"
- James Ryan said " The real reason for the resulting one box is the name of the business and not the SEO. Search "dodge"
- ogletree said " I don't really get how this is a story. It seems more like a paid post."
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Singapore - July 2-3, 2009
- SMX São Paulo - August 4-5
- SMX East - October 5-7, 2009
- SMX Stockholm - 12-13 October, 2009
- SMX Mexico - November 11, 2009
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- How Large Offline Marketers Drive Superior Search Marketing Results - July 21, 2009
- Trademarks, Brand Terms and PPC Advertising: Updates You Must Know - July
22, 2009
- Attribution Management Buyers Guide - July 28, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- BlogStorm
- The Online Marketing Guy
- Understanding Google Maps & Yahoo Local Search
- Advertising Age - Homepage
- Google Analytics Blog
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
