Google AdWords Adds Landing Page Load Time Metric To Reports Starting Mid-June

As expected, Google has announced that landing page load time will become a quality score factor in Google AdWords starting mid-June.

In preparation for that launch, Google has started showing advertisers their metrics for the landing page load time for each keyword’s landing page. Here is a picture of what an okay landing page load time score would look like:

Landing Page Load Time AdWords

How do you see it?

(1) Sign in to your account at https://adwords.google.com. (2) Click a campaign. (3) Click an ad group. (4) Click the ‘Keywords’ tab above the Ad Group Details table. (5) Click the magnifying glass icon beside any keyword and then the ‘Details and recommendations’ link to launch the Keyword Analysis page. You can also see an overview of your Quality Score and ad visibility by pointing your cursor over the icon.

For tips on improving your landing page load time, see this help document from Google.

Related Topics: Channel: SEM | Google: AdWords

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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