Google AdWords Adds New Geographic Report

Sep 4, 2008 at 8:32am ET by Barry Schwartz

The Google AdWords blog announced the addition of a new report in the reporting center, named the geographic performance report. The report will detail approximate Country, Region, Metro, and City data and give you data on a account, campaign, and ad group level.

The performance statistics available on these geographic reports include impressions, clicks, CTR, average CPC and cost. The report offers these attributes, Country/Territory, Region, Metro, City, Ad Distribution, Daily Budget, Ad Variation, Ad Group Status, Campaign Status and Ad Delivery Channel. Plus it can be broken out into Campaign or Ad Group level.

Here is a cropped snapshot of a sample report with some of this data:

More details can be found at the Google help section.

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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