• http://www.naffziger.net/blog Dave N

    This is encouraging, but I suspect it won’t actually help advertisers. It seems like a move to placate advertiser complaints without actually helping them.

    The real issue is that advertisers have no information about the perceived ‘quality’ of their landing pages.

    A transparent approach would be to give the advertiser a ‘landing page score’, and then to give advertisers an equation to determine the rank: CTR * Bid * LPS = ranking value

    CTR is clear and easy to understand. You can look at it over time. You can make a change to your ad and find out the next day if it was a good change or not.

    You know your bids.

    Landing Page scores are totally opaque, and this Quality Score doesn’t provide any additional information because it munges a whole bunch of factors together.

    So, is there really any information here that we can use to improve landing pages? It doesn’t look like it yet, but I’m hopeful.

  • http://web-professor.net webprofessor

    This will impact a fair number of advertisers and keywords, Nick Fox told me. Some advertisers will see their quality score increase and some will see it decrease. Some keywords will see a higher CPC and some will see lower CPC. Some keywords will become inactive and some will see inactive keywords become active.

    Way to be specific… lol…

  • http://www.seroundtable.com rustybrick

    It depends on the quality score. You will see for yourself by the end of this week.

  • http://www.comstockfilms.com/blog/tony Tony Comstock