Google AdWords Allowing Gambling Ads In UK

E-Consultancy reports Google has reintroduced the ability for UK AdWords advertisers to place search ads for gambling. In June 2007, Google placed a ban on all gambling ads in the UK, this decision seems to now have been reversed.

Blogger, James Little said he received word from Google that this would be allowed and the NMA, who spoke to Google’s James Cashmore, confirmed this saying:

Dennis Woodside and the team have been reviewing policies both from a legal and user need point of view at a local level … I definitely think that local markets will make more decisions in the future.

Google UK has updated their policy to read:

Advertising online gambling in Great Britain (England, Scotland, and Wales)

Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.

If you meet the above requirements and want to get started, review our Great Britain gambling application process below.

Great Britain gambling application process

To apply to advertise online gambling with Google AdWords, you will need to:

- Create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers). - Fill in the application form and legal declaration. Please be sure to submit your new AdWords Customer ID, located at the top of any of your account pages. To ensure the quick progress of your application, fill in all of the requested information. We will review your request as quickly as possible and let you know whether we were able to approve your application or not.