New Google AdWords “Automated Extensions” Report Rolling Out

First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it with “automated extensions.” Reporting and Help Center documentation will reflect this change. In the same […]

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First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads.

Google said it is retiring the use of “annotations” and replacing it with “automated extensions.” Reporting and Help Center documentation will reflect this change. In the same announcement, Google said a new automated extensions report is rolling out.

Until now, advertisers have not really had any insights into how ads performed when these automated extensions showed in their ads compared to when they didn’t. The new automated extensions report will show how ads with automated extensions such as consumer ratings and seller ratings show up.

The report will be located under the View drop-down in the Ad extensions tab. It is rolling out over the next few weeks.


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Ginny Marvin
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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