The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns – and whether anyone gets paid to make display ads anymore. While that might sound far fetched, the launch of Ready Image Ads introduces a slick new option for advertisers that want to get optimized display ads up quickly and painlessly.
The company introduced two new tools at IAM MIXX: Ready Image Ads and Ready Ad Gallery to make it as easy as entering a URL to create IAB standard, HTML5 compatible ads on the fly. All you have to do is add a URL and display ads are automatically built based on images from your website. From there, you can customize text, font, color, headlines and display URL and upload new images.
The Ready Ad Gallery includes templates that advertisers can customize based on their campaigns.
To create Ready Ads in your campaigns from the Web UI, choose to add a new Image ad. The first time, you’ll be prompted with a window that already includes a URL from your website. You can choose to edit that URL or simply click “Create an ad.” The tool then scans your site, pulls in images and creates a selection of ad creative options available in various IAB standard sizes.
Ready Ads can be used to create display ads for dynamic ads, engagement ads (including hover-to-play ads and lightbox ads), video ads and general purpose ads from a variety of templates.
Below is Google’s introductory video on ReadyAds:
The Display ad builder in AdWords still exists. It’s not clear if that feature will be sunsetted at a future time, or if Google will continue to provide both options.