Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry

Sick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case.

Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions. All of these will live in a new place on the AdWords left navigation panel called the “Shared library.”

Placement exclusion lists allow advertisers to create lists of sites on which they don’t want their ads to appear on the Content Network, then use those lists across multiple campaigns in their account.

Additionally, Google will now “notice” when you use the same negative keywords or placement exclusions across multiple campaigns, and suggest places where you could potentially use the Shared List features.

When new negative keywords or placement exclusions are added to the shared lists, they automatically will populate to all of the campaigns using those lists.

Related Topics: Channel: SEM | Google: AdWords


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  • David Rothwell

    Yes, this is a great new feature. Google is saving disk space and CPU resources again!

    Shared lists allowed me to save posting over 800,000 negative keywords.

    But the interface is extremely crude and difficult to manage quickly and efficiently, so I’m hoping Google will make administration much easier as popularity increases.

    Read more here:

  • augustin.rouchon

    It’s always nice to see some improvements on the Negative Keyword lists topic. And this new feature works as described for me.

    But I’m still limited to 20 Lists what I find a bit low for big accounts (after 20 lists I get this error: “Too many shared sets in this account”). Is there news on this issue?

    @David: I agree, lists are “a bit” buried in the Adwords UI.

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