Sick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case.

Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions. All of these will live in a new place on the AdWords left navigation panel called the “Shared library.”

Placement exclusion lists allow advertisers to create lists of sites on which they don’t want their ads to appear on the Content Network, then use those lists across multiple campaigns in their account.

Additionally, Google will now “notice” when you use the same negative keywords or placement exclusions across multiple campaigns, and suggest places where you could potentially use the Shared List features.

When new negative keywords or placement exclusions are added to the shared lists, they automatically will populate to all of the campaigns using those lists.

Related Topics: Channel: SEM | Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

Connect with the author via: Email | Twitter | Google+ | LinkedIn