I got a tip from Scott Edwards that Google has quietly improved the “target customers by location” feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive. You are given four tabs that include “Search,” “Browse,” “Bundles,” and “Custom.” The interface overlays this screen above the AdWords interface and utilizes Google Maps technology to make it, dare I say it, fun.
Here are screen captures of the new interface:
To access this yourself, login to your AdWords account, click on a campaign, then click on “edit campaign settings,” then click on “Edit” under “Locations” within “Target Audience.”