Google AdWords Now Allows Dynamic Parameters, Such As Prices, Via API

The Google AdWords API Blog announced that advertisers who use the v2009 API can now use up to two dynamic parameters in the ad copy. The ad parameters include numbers such as prices, discount percentages, quantities, and so on.

For example, if you run an airline and you want to display the latest prices for a trip from New York to Los Angeles, you can do so using the API. The ad copy can read something like, “Fly from NY to LA for $249, Act Now, Only 3 Seat Left.” See the power in running an ad like that?

Here is an example of the dynamic parameters in an ad and how it might show:

AdWords Dynamic Pricing Text

AdWords Dynamic Pricing Text

Google added a few points about this new feature:

  • Ad parameters can only be updated via the AdWords API. Updates are not currently supported in AdWords Editor or in the AdWords interface
  • You can specify at most two parameters
  • While the default value of the parameters (specified within the ad text) can be non-numeric, the dynamic value of the parameters (specified via the AdWords API) must always be numeric. Currency symbols are allowed
  • As usual, your ads must comply with our AdWords Advertising Policies

Related Topics: Channel: SEM | Google: AdWords | Google: APIs | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Tim Cohn

    Excellent… the future of advertising is here now.

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