Feb 21, 2007 at 11:32pm ET by Jennifer Slegg
Google AdWords has begun to roll out the quality score column in advertiser accounts in AdWords last week. Now, Google has announced that the new quality score algorithm has been pushed to the Google servers. In the next few days, these changes will be complete and sponsored ads in the Google results will change - how much they will change is still currently unknown.
It is now important for you to track your quality score, so if you do not see it available yet within your AdWords control panel, keep checking back. You will need to customize your columns in order to view the quality score status.
You will see three indicators in your quality score column: Great; OK; or Poor. This will allow you to see how your ads are being impacted by quality score and give you an idea of whether you should improve them or not.
Google also has more details on the changes in their Inside AdWords blog.
Postscript Barry: Just to be clear, last week, Google released the quality score column to all advertisers in anticipation of the launch of a new quality score algorithm that will affect advertisers minimum bids and rankings in the sponsored search results.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: AdWords sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMNENTS
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Featured sites from our Blogroll
Become a premium member today and receive:
Jennifer - in addition to your post, I wanted to ad that, currently, you cannot run a report in AdWords showing your complete keyword list with quality scores. I spoke with my Google rep about this and she said they will hopefully implement this feature in the near future. It would be nice to have that!