Google AdWords Quality Score Algorithm Live
Feb 21, 2007 at 11:32pm ET by Jennifer Slegg
Google AdWords has begun to roll out the quality score column in advertiser accounts in AdWords last week. Now, Google has announced that the new quality score algorithm has been pushed to the Google servers. In the next few days, these changes will be complete and sponsored ads in the Google results will change - how much they will change is still currently unknown.
It is now important for you to track your quality score, so if you do not see it available yet within your AdWords control panel, keep checking back. You will need to customize your columns in order to view the quality score status.
You will see three indicators in your quality score column: Great; OK; or Poor. This will allow you to see how your ads are being impacted by quality score and give you an idea of whether you should improve them or not.
Google also has more details on the changes in their Inside AdWords blog.
Postscript Barry: Just to be clear, last week, Google released the quality score column to all advertisers in anticipation of the launch of a new quality score algorithm that will affect advertisers minimum bids and rankings in the sponsored search results.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: AdWords sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
ONE COMMENT ON Google AdWords Quality Score Algorithm Live
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMNENTS
- Buy Advertising said " I've been experimenting with the merger of advertising and entertainment. I think that it can be bot"
- nickstamoulis said " Wow, this is very interesting, I was not aware of the the Google Books case at all, I will be sure t"
- nickstamoulis said " These are all very cool, my personal favorite 4th logo is the Ask.com layout, it is very creative!"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Singapore - July 2-3, 2009
- SMX São Paulo - August 4-5
- SMX East - October 5-7, 2009
- SMX Stockholm - 12-13 October, 2009
- SMX Mexico - November 11, 2009
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- How Large Offline Marketers Drive Superior Search Marketing Results - July 21, 2009
- Trademarks, Brand Terms and PPC Advertising: Updates You Must Know - July
22, 2009
- Attribution Management Buyers Guide - July 28, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- The Cubicle Punk
- Google Public Policy Blog
- CNET News.com | Tech news blog
- My Yahoo! Blog
- jane and robot
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
Jennifer - in addition to your post, I wanted to ad that, currently, you cannot run a report in AdWords showing your complete keyword list with quality scores. I spoke with my Google rep about this and she said they will hopefully implement this feature in the near future. It would be nice to have that!