Google AdWords Quality Score Algorithm Live

Google AdWords has begun to roll out the quality score column in advertiser accounts in AdWords last week. Now, Google has announced that the new quality score algorithm has been pushed to the Google servers. In the next few days, these changes will be complete and sponsored ads in the Google results will change – how much they will change is still currently unknown.

It is now important for you to track your quality score, so if you do not see it available yet within your AdWords control panel, keep checking back. You will need to customize your columns in order to view the quality score status.

You will see three indicators in your quality score column: Great; OK; or Poor. This will allow you to see how your ads are being impacted by quality score and give you an idea of whether you should improve them or not.

Google also has more details on the changes in their Inside AdWords blog.

Postscript Barry: Just to be clear, last week, Google released the quality score column to all advertisers in anticipation of the launch of a new quality score algorithm that will affect advertisers minimum bids and rankings in the sponsored search results.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: SEM | Google: AdWords

Sponsored


About The Author:

Connect with the author via:



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.lonelymarketer.com Patrick Schaber

    Jennifer – in addition to your post, I wanted to ad that, currently, you cannot run a report in AdWords showing your complete keyword list with quality scores. I spoke with my Google rep about this and she said they will hopefully implement this feature in the near future. It would be nice to have that!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide