Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts

In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from a reputable publication in their AdWords ads. Today, these Review Extensions will begin to roll out to all AdWords accounts.

Adwords Review Extensions Beta

You should see the Review Extensions option under the Ad extensions tab in your account within the next few days. The blurb you include in your ads can be a paraphrased review or an exact quote from the publication. Review Extensions can take a few days to be approved.

AdWords Review Extension set up

Google recommends setting one Review Extension at the campaign level for greater flexibility and exposure. You can submit more than one review, but only the first one to be approved will run. Also, campaign level extensions are given higher priority than ad group level extensions, so they are reviewed more quickly.

The review should focus on your business as a whole instead of a specific product or service — in the same way the starred reviews for ecommerce merchants are seller reviews rather than individual product endorsements.

Note: Review extensions can display along with all other extensions except offer extensions.

To learn more about how Review Extensions work, read our earlier post: New Review Extensions In Google AdWords: What You Need To Know

Related Topics: Channel: SEM | Google | Google: AdWords | Search Ads: General | Search Marketing: Local Search Marketing | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Robin

    Not yet available here, but I’m sure I’ll give it a try so see if this drives a higher CTR

  • Guest

    This will definitely be a good way to see which companies are trust worthy before even entering in. Hopefully this keeps all the fake reviewers out…

  • Ashok Patidar

    How would they charge for click? Is it in the same way as do they charge for other extensions? Google charges up-to 2 clicks that happens to any ad or its associated extension.

  • Aaron Mai

    Any chance to have it work in Vietnam this winter season when lots of Christmas promotions are about on air.

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