Discover what's up in the business of marketing each Friday.
Google AdWords Trademark Case Goes To U.S. Court of Appeals
Rosetta Stone claimed that the ads on Google infringed trademark law and confused consumers. The court ruled in Google’s favor but Rosetta Stone decided to appeal.
This is significant because a U.S. appellate court has never issued a ruling on trademarked keywords. This time Rosetta Stone is not backing down and they hope to prove that the Virginia federal district court was wrong in their ruling.
There is no court date as of yet, but I am sure we will report any updates to this legal battle as we get them.