Comments on: Google Agrees To Pay $20 Million To Search Marketers Over AdWords “Daily Budget” http://searchengineland.com/google-agrees-to-pay-20-million-to-search-marketers-over-adwords-daily-budget-17177 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 05:39:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: JezC http://searchengineland.com/google-agrees-to-pay-20-million-to-search-marketers-over-adwords-daily-budget-17177/comment-page-1#comment-5179 JezC Fri, 03 Apr 2009 06:18:48 +0000 http://searchengineland.com/?p=17177#comment-5179 Google can and does reimburse spending in excess of 120% of the daily budget. HIstorically it is listed as an "Account Budget Overrun" in billing reports - see this short 2006 blog article describing the issue http://blog.merjis.com/2006/09/14/adwords-budget-overrun/ It is possible to manipulate an account to deliver a "free excess" of clicks. There are clauses in the Terms of Service apparently intended to allow Google to take action against an advertiser who appears to deliberately exploit that weakness. Google can and does reimburse spending in excess of 120% of the daily budget. HIstorically it is listed as an “Account Budget Overrun” in billing reports – see this short 2006 blog article describing the issue http://blog.merjis.com/2006/09/14/adwords-budget-overrun/

It is possible to manipulate an account to deliver a “free excess” of clicks. There are clauses in the Terms of Service apparently intended to allow Google to take action against an advertiser who appears to deliberately exploit that weakness.

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