Google Hasn’t Gone Rainbow For DOMA & Prop 8 Rulings But Has, As Usual, For Gay Pride Month

My twitter stream is alive with people celebrating two important victories for gay rights today. They’re also noticing that searches for things like “gay” on Google are bringing up a rainbow-colored search box. That’s not Google celebrating the news, however. It’s Google’s traditional celebration of Pride Month for those who are lesbian, gay, bisexual or transgender (LGBT).

The US Supreme Court overturned the Defense Of Marriage Act today and chose not to reverse a lower court’s ruling against California’s Proposition 8, which sought to make marriage by gays illegal. As you might expect, people are doing searches that involve the word “gay” in them. When they do that, they’re getting back a search box surrounded by a rainbow.

Here’s an example for “gay marriage” showing up on Google:

gay marriage - Google Search

That’s not happening because of the DOMA and Prop. 8 rulings today, however. It’s part of how Google celebrates Pride month. It began this year’s celebration with a themed box earlier this week. It has also done similar things for years.

Here’s 2008, where a rainbow was used to divide search results from ads:

gay 2008-1

Here’s how it looked in 2009, with a rainbow border appearing just above the search results, for terms deemed LGBT-related:

gay 2009

We don’t have the 2010 screenshot to show, but Google did do something special that year, as it did in 2011 and 2012, a ribbon under the search box for both years:

google-gay-ribbon-2012

This year’s look surrounds the entire box:

gay - Google Search

While it’s a coincidence of timing, there’s no doubt many who support gay rights and are searching for today’s news on that front will find Google giving them an extra special gift along with the good news.

Related Topics: Google: Logos

Sponsored


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide