Google Alerts Is Working Again

Good news! As best I can tell, the poor performance of Google Alerts that has plagued Google’s monitoring service for months finally seems over. I asked, but Google won’t confirm that it’s made any changes. Still, it’s pretty clear to me that something has happened for the better. I noticed an improvement that began on […]

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Google logoGood news! As best I can tell, the poor performance of Google Alerts that has plagued Google’s monitoring service for months finally seems over.

I asked, but Google won’t confirm that it’s made any changes. Still, it’s pretty clear to me that something has happened for the better.

I noticed an improvement that began on April 1 — and no April Fool’s, that’s really when things began getting better.

I’ve been watching my alerts closely each day, and the trend has continued. Google Alerts is again finding new content that I’d expect it to find, content that it used to uncover until it went into a puzzling decline earlier this year.

Google Alerts is also continuing to do well against the alternative Talkwalker service that we recently profiled.

Are things working better for you or not? Let us know in the comments!


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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