Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop

The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that this functionality is being extended to desktop to allow advertisers to […]

Chat with SearchBot

shopping-cart-store-ss-1920The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall.

However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that this functionality is being extended to desktop to allow advertisers to promote in-store only products across all devices.

VentureBeat pointed out the subtle but important change after Bloomberg reported on the service.

“Based on positive feedback,” a Google spokesperson told VentureBeat, “we’re now enabling retailers to show store-exclusive products on desktop — a feature so far limited to mobile. In addition, we’re also expanding local inventory ads internationally, beginning with UK, France, Germany, Japan and Australia.”

Google extended its Google Shopping Express program, which partners with retailers to offer local delivery of products ordered online, to both coasts and is investing heavily in the service. But, the company faces steep competition from Amazon in the local product market. Amazon now has its same-day delivery service in ten cities.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.