Google Analytics Benchmarking Data Now Live

Mar 21, 2008 at 9:30am ET by Barry Schwartz

The Google Analytics Benchmarking feature is now live for those users who have chosen to opt in to the program. You can access the data by visiting a site profile and clicking on “Visitors” and then on “Benchmarking (Beta).” Google said that the current list of “verticals and the quality of the data will likely grow as more and more customers enable this feature.”

The reports available within the benchmarking feature includes visits, pageviews, pages/visits, bounce rates, average time on site, and new visits. Here are some screen captures of benchmarking data from my personal blog:

The current list of high-level verticals include:

Computers & Electronics
Local
Entertainment
Games
Society
Internet
Shopping
Sports
Travel
Social Networks & Online Communities
Lifestyles
Automotive
Finance & Insurance
Telecommunications
Food & Drink
Reference

Some of these verticals have sub verticals and then sub-sub verticals.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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