The Google Analytics Benchmarking feature is now live for those users who have chosen to opt in to the program. You can access the data by visiting a site profile and clicking on “Visitors” and then on “Benchmarking (Beta).” Google said that the current list of “verticals and the quality of the data will likely grow as more and more customers enable this feature.”

The reports available within the benchmarking feature includes visits, pageviews, pages/visits, bounce rates, average time on site, and new visits. Here are some screen captures of benchmarking data from my personal blog:

The current list of high-level verticals include:

• Computers & Electronics
• Local
• Entertainment
• Games
• Society
• Internet
• Shopping
• Sports
• Travel
• Social Networks & Online Communities
• Lifestyles
• Automotive
• Finance & Insurance
• Telecommunications
• Food & Drink
• Reference

Some of these verticals have sub verticals and then sub-sub verticals.

Related Topics: Channel: Analytics | Google: Analytics

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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