Google Analytics Launches New Version With New UI & Features

Google Analytics today has released a new version of their web analytics tool. I spoke with Brett Crosby, Senior Manager of Google Analytics about the release, which he explained was a completely “new platform” to enable “non-experts” to use sophisticated web analytics without expert intervention.

New Google Analytics Visitor Overview

The screen shot above is a view of what a sample Visitor Overview page may look like in the new Google Analytics. The new user interface should enable easier use and comprehension of the reports and metrics within the data sets. Brett explained to me that the new user interface truly puts the “date in context” for you.

So what is new?

  • Email reports and improved clarity of graphs allow users to explore and discover new insights
  • Customizable dashboards ensure the right data gets to the right people at the right time
  • Plain language descriptions of the data allow users to take action to improve their web site

Google will begin upgrading accounts today and continue to do so for the next several weeks. Your old data will automatically be migrated to the new Google Analytics platform. Old analytics reports will be available to users for at least thirty-days, from the time of upgrade.

I hope to gain access shortly and possibly postscript this article with more opinions and ideas.

Finally, here is one more screen capture to wet your appetite.

New Google Analytics Time on Site

Full release can be found below:

New Version of Google Analytics Now Available Worldwide: More Features, Even Easier to Use, and Best of All, Still Free

Mountain View, Calif. – May 8, 2007 – Google Inc. (NASDAQ: GOOG) today announced a new version of its powerful web analytics solution, Google Analytics™. The new version of Google Analytics was unveiled today at the EMetrics Summit taking place in San Francisco. Google Analytics, a free enterprise-class solution, enables executives, marketers and website owners to understand how their users interact with their website and maximize online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible. “At Geffen Records, we use Google Analytics to determine what website content is most valuable to music fans so we can craft the most effective marketing strategies,” said Aaron Foreman, Head of Digital Media, Geffen Records.

“As an early adopter of the new version of Google Analytics, we are impressed with the richness of the data and its ease of use that provides us with the most important information immediately,” said Lee Hammond, Director of Digital Technology, Geffen Records. In the new version of Google Analytics, data is concentrated into combinations of reports, allowing users to make informed decisions about site management and Google AdWords™ campaigns. Google Analytics tracks the effectiveness of online marketing initiatives such as display campaigns or cost-per-click programs and creates e-mail reports that can be scheduled and distributed to colleagues. “At Google, we’re focused on building powerful tools to help advertisers measure the effectiveness of their marketing dollars and optimize their business,” said Paul Muret, Engineering Director, Google. “The new version of Google Analytics will give advertisers and site owners greater insight into their customers’ needs, thereby increasing advertiser ROI while also improving the e-commerce experience of consumers.” With this new version, users can experience greater visibility of important data, clarity of appearance and more intuitive navigation paths. Utilizing more features and improved metrics, Google Analytics summarizes data and statistics in plain language so that website owners can make more informed decisions. The tool incorporates score cards and summaries that distill information into key performance indicator summaries and pinpoint specific user details. Other Unique Google Analytics Features: • Email reports and improved clarity of graphs allow users to explore and discover new insights • Customizable dashboards ensure the right data gets to the right people at the right time • Plain language descriptions of the data allow users to take action to improve their web site The Google Analytics service is integrated with Google AdWords. Starting today, new users who sign up will get immediate access to the new version. Also starting today, the new version of Google Analytics will be rolled out automatically to existing users over the coming weeks. Current users will still be able to access the previous version as well as the new version for a minimum of 30 days in order to ensure a smooth transition. All historical data will be available in the new version. For more information or to get started with Google Analytics, follow the sign-up instructions at To learn more about Google Analytics, please visit the Google Analytics blog at: Also, check out the instructional video for tips on using the new version at:

About Google Inc. Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

Google, Google Analytics, and Google AdWords are trademarks of Google Inc. in the United States and/or other countries. All other company and product names may be trademarks of respective companies with which they are associated.

Also, more details at the FAQ section.

Postscript: Blog posts are now both live at Google Analytics blog and the official Google Blog.

Related Topics: Channel: Analytics | Google: Analytics | SEM Tools: Web Analytics


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Scott Johnson

    The screenshots look great! Google Analytics has honestly been kind of boring to me lately. Sure, it’s a powerful tool, but its interface just sucked. I hope my account is upgraded soon.

  • exposureTim

    It’s about time – I expect some changes two years ago when they bought Urchin. Emailed reports and more intrinsic navigation are far overdue. What about an API?

  • geraldb28

    Veen’s done a great job on the overhaul. And, seriously, who can fault Google for upgrading this FREE analytics tool!? They’ve done a great job from looking at the Flash demo (or whatever it was).

    And like Tim (above) as an Urchin customer… I wish they’d take care of us poor PAYING slobs :)

  • freelancer

    New design looks a little childish, less convenient, and a little confusing. Maybe it is so because I get used to old Google Analytics.

  • prbc

    I got this turned on last night and have spent a few hours with it. One word – awesome. Goal Conversion tabs just about everywhere, save any report to the dashboard with one click. Drag and drop to customize the dashboard. A button to email slick PDF’s on every page. Keyword Position report is fantastic – a list of keywords on the left, on the right a visual representation of ads 1-3 on top, 1-10 on the right. You can choose to view conversions, pages/visit, etc.

    It’s hard to imagine, but the great divide between Google and MSN and Yahoo is getting even greater.

  • schachin

    from Veen’s blog and I could not agree with it more.. it is a mess for anyone who needs real ecommerce statistics…

    ” To Matt the one who posted about ecommerce – I am betting that it is people like us with ecommerce sites (and the ones most in need of the analytics for monetary decisions) are the ones who are really finding this site deficient- all the “wow its so cool and shiny” people are not trying to view visits, bounce, page view and conversion rates all on the same table (which you cannot get to anymore), or bulk export 10′s of thousands of lines of information in a report, or who need to use network location for cross reference or who need hrly reports to make informed decisions, or who need to see country data instantly not 5 clicks down, or who need keyword and landing page data cross referenced or who are going to create so many dashboards that they will spend all day scrolling because the architecture is so poorly designed for us.. nope shiny happy bloggers, small site owners and the rest are going to determine the nightmare for the rest of us.. I physically get an ill feeling in my stomach every time i try to just locate the simplest of datum.. nope seems that google decided the webmaster/ecommerce director was unimportant..

    so cheers to all of you who find the lack of comprehensive data so appealing – I love to hunt and peck for everything and then screen shoting it so i can review it together.. or even better making another oversized graphic for my home page that is still not comprehensive for my needs..

    for me it just means more work and that makes me angry — and as an angry customer whose company spends more than a million a year in ad buy from Google….you think it would matter but it doesn’t from what i have read here.. so yay for the user who does not really need it — so glad it impresses you with it shiny oversized graphics, browser issues and lack of proper functionality for people who actually spend money on google … the 12th graders here need a product that is not geared to the kindergarten class.. but thanks to Google we are now writing on wide ruled construction paper with colored crayon – yay i am so happy about it I could just scream….”

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide