Google Analytics Rolling Out “Trash Can” Feature To Help Users Recover Deleted Data

New feature will save views, properties and accounts for 35 days after they have been deleted.

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Google Analytics announced a new “Trash Can” feature today that will help users reclaim any views, properties or accounts that have been deleted in the last 35 days.

Google says the new feature will be rolling out over the next few weeks, but any data that is deleted starting today can be recovered once an account has been updated with the new feature.

[pullquote]We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics.[/pullquote]

The “Trash Can” feature can be found by selecting an account in the Administration tab. Once it is live, users will be able to click the “Trash Can” icon on the left-hand panel and choose what data they want recovered.

Google analytics trash can


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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