Google Analytics Random Site Bug Has No Privacy Concerns

This morning Alex Moss reported a weird bug with Google Analytics where going to the “landing page” or “exit page” reports and clicking on the URL would pop open a random site, instead of the URL of that page.

Here is a screen shot shared by @SEOsherlock.

Alex Moss claimed this was a privacy issue within Google Analytics. I didn’t see how this can necessarily be translated into such an issue, so I asked Google for a statement. A Google spokesperson confirmed this is a bug but is in no way a privacy issue, the page that opens for some users (I cannot replicate it myself) is completely random.

Google said:

We are aware of a potential issue where some users who click to open pages in their Content Reports via the icon in Google Analytics are seeing random domains rather than the website being tracked in their account. No private information is being shared during this process. Our team is working hard to fix it.

Postscript: Google informed me at 7:45pm EDT today that the bug has been fixed.

Related Topics: Channel: Analytics | Google: Analytics


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • S.S.

    For the record it was me who discovered the issue and Mr Moss who I then told and subsequently blogged about as I have no online outlet.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide