Google Analytics To Add Search Query Data From Webmaster Tools

Big news for webmasters and SEOs: Today at SMX Advanced, Google announced they will be adding Google Webmaster Tools data directly within Google Analytics. This was also announced simultaneously on the Google Analytics Blog and the Google Webmaster Blog.

The new feature is coming out later this month but is in pilot now. It will add a new section under “Traffic Sources” named Search Engine Optimization with sub-sections for Summary, Queries and Landing Pages. Here is a picture of the section:

Google also shared an example of the query report; here are screen shots:

Not only that, but you can also use this data to create deeper reports through the advanced reporting features. So you can compare impressions to clicks to conversions directly from the search results.

Google added analytics data to Webmaster Tools a little while ago, but continued to add useful webmaster reports to Webmaster Tools. Now that data is coming to Google Analytics, making Google Analytics a lot more powerful.

To sign up for the pilot, fill out this form.

Related Stories:

Related Topics: Channel: Analytics | Google: Analytics | Google: SEO | Google: Webmaster Central | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Brice Hubbard

    This is great. Google has all the info about our sites and it’s about time they shared it with us.

  • infogeniuz

    It is very important to add the additional level of data intelligence to your online marketing data. I just launched a new service that will insert GA Data into your online lead forms thus closing the loop between marketing and sales. Now see what keyword(s) someone used in Google to find your website and your lead gen forms.

  • Josh Fialkoff

    I am not sure why Google Webmaster Tools isn’t completely integrated into Google Analytics. Seems like more people would use both tools and it would help everyone.

  • Chuck Bartok

    I am looking forward to this addition.
    I agree with Josh Fialkoff, there should be more integration

  • Miriam Schwab

    As Josh said above, Google Analytics and Webmaster Tools should just come together already. Is there any reason to keep them separate?

  • Priit Kallas

    +1 to that. I actually went to Webmaster Tools and looked at different reports to see if there’s anything that would justify keeping it separate from Analytics. Didn’t find any.

  • Mark Vozzo

    Thanks for covering this Barry. This is great news, about time Google Webmaster Tools and GA started coming together. I often find myself jumping between the 2 tools. Having a single view is a much better approach – a welcomed productivity booster.

  • Robert Lloyd

    Hopefully these features will be available via the API. could mean less data sources to aggregate for reporting and analysis.

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