• http://searchmarketingwisdom.com alanbleiweiss

    Wait. Is today April 1st? I could have sworn it was mid September. This has got to be one of the most lunatic moves ever. Ever. :-) And will make the task of helping clients become even more challenging. Client: “They said we need meta keywords”. SEO: “Yes, that’s correct. But not the OLD Meta Keywords. The NEW Meta Keywords.” Client: “Right – see – we have them. We’re doing SEO…” SEO: “No – those are the OLD Meta Keywords. They don’t count anymore…” [cue meta keywords confusion death spiral music]

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    Why do I suspect Google is running a machine learning experiment camouflaged as a keyword tag limited to a small respectable minority of professionals least likely to abuse their privilege? Let’s do the Timewarp again.

  • Myron_Rosmarin

    >In other words, if you’re running a “news” site called Marty McFly’s
    Tech Dump that no one’s ever heard of and has low-quality content, the
    news_keywords tag isn’t gonna help your iPhone 5 review outrank Walt
    Mossberg and the Wall Street Journal. Sorry.

    Not even if I use this??
    meta name=”news_keywords” content=”iphone 5, iphone 5, iphone 5, iphone 5, iphone 5, iphone 5, iphone 5, iphone 5, iphone 5, iphone 5”

  • http://www.facebook.com/rossdunn Ross Dunn

    The timing is way too funny… one of my staff just wrote a fun piece on the demise of the Meta Keyword Tag today… time for a sequel! http://www.stepforth.com/blog/2012/meta-keyword-obituary/

  • daveintheuk

    Is this Google saying they can’t understand content, or something more sneaky as @twitter-55401861:disqus suggests?

  • Matt McGee

    Nah, it’s more likely just a little carrot for publishers who complain about feeling like they have to write “SEO headlines” in order to get visibility in Google News.

  • http://www.seoworks.com/ Christopher West

    welll said….. and getting into Google News isnt the easiest thing in the first place… personally I doubt this will last long as people will be clammering to get their sites indexed on News and then spam the meta tag….

  • http://twitter.com/mosquitohawk Marty Martin

    I said the *exact* same thing in my head just reading the headline! Ugh…

  • http://www.facebook.com/thinhphan89it Thinh Phan

    I like the return of the meta keyword

  • Christy Kunjumon

    Back To The Future !!! or Back To The Past?

  • Maurice Walshe

    well it might be Google throwing trad publishers “who love thier punning headlines” a bone.

    Id rather have a dash board for google news like GWT where i can validate/submite and look at all our news sites in one go insead of each individual site having to apply to news – but i do work for a FTSE 100 Publisher and we have a lot of news sites so we are probaly an edge case.

  • http://twitter.com/topfreelancer Artash Arakelyan

    I am not a news publisher, but anyway I just can’t understand why so many people panic after reading this post? I think benefits will be twofold if people follow Google’s Policies and Google will keep their promises. So as Rudy said
    1. Publishers will have opportunity to express their stories freely
    2. Google News can properly classify the content.

    So the important thing here is STILL the quality of content to appear on Google News or not!!

  • http://twitter.com/sharithurow sharithurow

    Hi all-

    I don’t think this is either Back to the Future or Back to the Past. I have always implemented meta-keywords on web pages (or other types of web documents) whether they were an alleged ranking factor or not.

    Just because Google or some other Web search engine doesn’t use them for relevancy doesn’t mean that other search engines don’t. For example, site search engines. Plenty of site search engines use the meta-keywords content to determine relevancy. So I keep that in mind whenever I build/optimise any site that currently uses a site search engine, or a website that will use a site search engine in the future.

    I would hate to be the person or staff in charge of implementing this metadata on 10,000+ web pages all at once. I’d rather be the person who implements it at the time each page is being created and/or updated. That way, metadata implementation becomes a habit, not an afterthought.

    My 2 cents.

  • ESPInfo

    As someone who has a site that is part of Google News, I welcome the addition. It’s too bad we can’t do the same thing for blog posts for non-news sites but I guess we have all be down that road before.

  • http://twitter.com/cometton Tom Conte

    I feel this new tag is redundant. Shouldn’t the tag in the News Sitemap function exactly the same way?

  • http://twitter.com/aschottmuller Angie Schottmuller

    So basically, news folks can put whatever in their title, but what they really mean (especially for search engines) goes into meta news_keywords. Hmm…. authorized cloaking?

  • http://twitter.com/MKTdojo Tommy Tan

    I believe it is back to square one using meta tags again even if it is just for news site with authority and trust.

  • http://cmsreport.com Bryan Ruby

    I’m simply confused as to why Google would want to do this. Why not just use meta name=”keywords”? I’m sure most pages and sites are going to include redundant keywords in both “keywords” and “news_keywords” meta tags.

  • http://blog.clayburngriffin.com/ Clayburn Griffin

    This just sounds like Google gave up.

  • http://www.facebook.com/bruce.clay Bruce Clay

    I for one am just glad news sites never spam! How about you?

  • http://twitter.com/ChungFeiWu Chung Fei Wu

    I’m thinking about the “Chinese room” of John Searle. Maybe G wants to help Google News with the abnormal and varied amount of news from the world.
    G can understand the syntax of the news and with the help of “news_keywords” can understand better the semantics.
    Read the example in their blog about “WALL ST. LAYS AN EGG”.

  • http://twitter.com/seocharlie Carlos Chacón l SEO

    I thought Google
    was able to identify what content come from news portals!!! It´s almost incredible to believe Google needs a “new signal” for their SERP´s… don´t you think?

  • http://twitter.com/brainresidue Quimosabe Brain Rez

    I literally just told the development team at my new company that having meta keywords on their page is laughable. They forwarded me this link… Shoot me.

  • http://www.facebook.com/people/Ben-Guest/100002606955053 Ben Guest

    Does this mean we need to stop using this to structure the data?


  • http://www.linkworxseo.com Link Worx Seo

    Curious about whether or not it could be part of the content cu-ration/saturation going on. Lot of news on those sites coming from reputable sources. Example Paper.li Wonder if it could effect link baiting as well. Should not impact most businesses to much, but could have some interesting output.

  • John Pham

    meta name=”news_keywords” content=”World Cup, Brazil 2014, Spain vs Netherlands” = Meta tag

  • http://smartchurchmanagement.com/ Patricia Lotich

    Interesting news but it will be even more interesting to see how this all plays out. Thanks for the update!

  • http://www.freescrabbledictionary.com/ Cesar Bielich

    Wow now that is really cool!

  • http://www.freescrabbledictionary.com/ Cesar Bielich

    Wow now that is really cool!

  • http://www.freescrabbledictionary.com/ Cesar Bielich

    Why all the fuss? Google said its just a way to better understand your content without stuffing keywords in the article. I’m sure there is no weight to those keywords at all and don’t effect your ranking. They are just there to better categorize your content and understand where to display it.

    If your article was not in Google news before its not going to be in there now. Simply adding these keywords does not effect the rank what so ever.

  • http://umain30.com/ Main Uddin

    Don’t worry – this isn’t a step backwards to the day when search engine optimization meant meta tagging each page with the keywords (which left the door open for a hell of a lot of spammers). This new meta tag system is on operation for news publishers, acting as sources in Google News. For these news publishers, applying news_keyword as a tag allows publishers more freedom to write without worrying about insertion of the keywords in the content of the articles. This will come as a relief to news publishers, as they can now concentrate on producing great articles, and not formulating entire sentences or paragraphs around stuffing in another keyword or phrase.
    Google assures us that the new meta tag is not going to let spammers or low-quality articles claw their way to the top of listings, as Google News prefers high-quality reporting and interesting news to an article that’s just been tagged with keywords. So don’t worry SEO experts and online content strategists – this change doesn’t mean your hard work creating optimized content has been wasted!

  • http://www.candleforex.com/ CandleForex

    Is this of any use to websites that are not news sites?

  • nusrat

    meta name=”news_keywords” content=”World Cup, Brazil 2014, Spain vs Netherlands”- how can i use this type of code in WordPress ?Any idea?