Google Announces Salesforce.com AdWords Alliance

The rumors have been confirmed. Google announced a strategic alliance with Salesforce.com today.

The alliance will mean that Salesforce.com will build Google AdWords advertising tools directly into the Salesforce.com portal. Salesforce.com will resell AdWords services as a distribution channel for Google.

“The Web has quickly become the most powerful tool small and medium sized businesses can use to compete and win in today’s economy,” said Eric Schmidt, chief executive officer at Google. “Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success.”

“The alliance of Google and salesforce.com brings together the world’s leading platforms to empower small and medium size businesses to accelerate and thrive,” said Marc Benioff, chairman and CEO of salesforce.com. “The Internet has completely changed the landscape for small and medium businesses and the alliance between Google and salesforce.com enables companies of all sizes to acquire new customers and streamline their business to experience unfettered success.”

The full release can be found at: https://www.google.com/intl/en/press/pressrel/salesforce_alliance.html.