Google App now organizes cards into 2 categories: interests & upcoming events

The latest round of Google App updates also includes a card that lets users choose specific topics of interest to personalize app content.

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Google announced new updates to its app today. Google app cards will now be organized into two categories — one that includes current interests and another for upcoming events.

“Starting today, in the Google app on Android (and coming soon to iOS), your cards will be organized into two sections,” writes Google product manager Fred Brewin on the Google Search Blog. “A feed that keeps you current on your interests like sports, news, and entertainment, and a section for your upcoming personal info, like flights, appointments and more.”

Google says a user’s feed will become more relevant the more they use Google. Also, in addition to the “Customize” option in the settings menu, Google has added a card that lets users choose specific topics of interest to better personalize app content.

The cards categorized as “Upcoming” will work as a dashboard, listing things like a user’s daily schedule, commute times, and even package delivery updates — details the app pulls from other Google products in use.

Google offered the following animated image to show how the newly updated cards will work:
google-app-updates-december-2016

Google says the updates are rolling out today in the US on Android and will be coming soon to iOS.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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