Google Apps May Get Its Own App Store

It’s no secret that what really sets the iPhone apart from other smartphones is its App Store. Google appears to be betting that an app store will help set Google Apps apart from Microsoft’s office and business software.

The Wall Street Journal reports that Google might announce the Apps app store as soon as next month. A Google spokesperson told the Journal, “we have nothing to announce at this time.”

The article quotes “people briefed by [Google]” and says the store “will sell business software designed by outside developers to integrate and add capabilities to Google Apps, such as enhanced security features or the ability to import contacts.” The article says Google will share sales revenue with the outside developers.

Related Topics: Channel: Other | Google: Apps For Your Domain

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • GetApp

    This is a great way for Google to get into the business software market but the multiplication of proprietary apps store will soon generate integration issues to users. Major platform providers should agree on basic standards for platform interoperability for the benefits of users. In the meantime there is a way to find apps in a platform independent site such as http://www.getapp.com . Businesses can see which platforms are supported for a specific application or can filter their searches by specific platforms. A piece of neutrality in a battle of giants!

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