Google Begins Testing Audio Ads Within AdWords

Dec 8, 2006 at 8:52am ET by Barry Schwartz

The Google AdWords blog announced yesterday that they have begun inviting advertisers to test out Google Audio Ads. The test is only running in the US. If you want to be part of this test, you can apply over here. After you get accepted, make sure to read Guidelines for Audio Ads, describing how you can use MP3 or WAV files, both 30 seconds long, with no long periods of silence and only containing one ad (no sharing). More details on how this is working at the Google Help section of the audio site.

I am just curious, when they are going to change the logo from Google AdWords to Google Ads. Then have sub products under Google Ads, for AdWords, AdSense, Audio Ads, Print Ads, TV ads and Virtual Reality ads.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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