• http://www,searchistheos.com Arnaud fischer

    Makes total sense to me. After the Web, the radio with the Dmark acquisition, and the print tests earlier last year, billboards come in nicely to complete the picture. In fact, there is probably no limit other than whatever advertising/communication real estate there is. I can see Google auctioning some cyclist’s behind pretty soon.

    In fact, taking billboard advertising to the next level is emerging but not exactly new. Check out http://www.outdooradnet.com/ from some guy who was at Goto early on. Nice Web 2.0 map mashup.