Google & Bing Hit All-Time Highs As Desktop Search Activity Rebounds

Google and Bing both hit all-time highs in U.S. search market share in October, while overall desktop search activity was up eight percent from the month before.

All of that’s according to comScore’s October 2012 search activity/rankings report.

Google’s market share rose two-tenths of a point, from 66.7 percent in September to 66.9 percent in October. Bing gained a tenth of a point and reached 16 percent in October. Both of those numbers represent all-time highs using comScore’s estimates. Yahoo was static for the month and Ask’s share was down.


Desktop search activity was up significantly in October, too, following a general decline over the past several months.

ComScore estimated that there were about 17.6 billion desktop searches in October, up eight percent from September.


That’s still down, however, from the previous high of 18.4 billion desktop searches, which was set in March 2012. It’s indicative of the rising amount of mobile searches, which we’ve explained before is estimated at between 12 and 30 percent of all searches depending on the category.

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Ritesh Gujrati

    I think the frequent changes made by Google in his search algorithm, in order to improve its search relevance, increased the dependence of people on Google search engine.

  • بن عاكول

    مرحبا حبيبى بن عاكول

  • David S Freid

    This is more of what is ahead for search… It just continues to grow!

  • David S Freid

    This is more of what is ahead for search… It just continues to grow!

  • Zach Kasperski

    As David already said, I can only expect these numbers to grow, especially for mobile search.

  • TechZarInfo

    Thanks for sharing some important information about the market place in search engines like google,bing.

  • Kurt Henninger

    Firm believer that those who deliver the best mobile search experience in the future will “win” for the next 3-5 years.

  • pharmassist

    i think both bing and google will continue to grow and every other one will end up declining in the long-term. and it’s good to see desktop search up.

  • treepodia

    Who uses Bing though?

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