Google, Bing Hit All-Time Highs In June Search Market Share [comScore]

Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market share numbers. They’re due to be released publicly later today or tomorrow, but financial analysts have seen and are sharing their copies of the data.

According to comScore’s explicit search market share report for June 2012 — which covers desktop searches only, not mobile — the numbers are as follows:

  • Google: 66.8 percent in June, up from 66.7 percent in May; an all-time high for Google
  • Bing: 15.6 percent in June, up from 15.4 percent in May; an all-time high for Bing
  • Yahoo: 13 percent in June, down from 13.4 percent in May; an all-time low for Yahoo

ComScore’s data has now shown Yahoo with 10 consecutive declining months, in which the company has fallen from 16.3 percent to the current 13 percent market share. Bing, meanwhile, has had 26 straight months of either flat or rising market share.

Postscript: ComScore has now formally announced the numbers above. Here’s the chart version of the above for those who prefer it in graphical form:


Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Terry Kyle

    Interesting Matt. How much faith do you put in Comscore results given that the losers in such surveys usually dispute the accuracy of any survey findings of this type?

  • Matt McGee

    Terry, personally speaking, the only numbers that matter to me are how much traffic the different search engines are sending to my sites.

    That said, of all the measurement reporting that goes on, the industry tends to view comScore’s numbers as the most reliable.

  • Jack Hutchinson

    Yahoo really need to pull something spectacular out of the bag before they get lost in the junkyard of old age search engines! I don’t think their paid marketing partnership with Bing has paid off – personally I found their platform much more user friendly than AdCenter! 


    I can feel it comin’ in the air tonight…

    Bing is on it’s way up!

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