Google Blocks Anti-Obama Blogs Flagged Incorrectly As Spam

My day started reading about how Google was reportedly censoring anti-Barack Obama blogs by shutting them down on Google-owned Blogger. I quickly did some debunking in a comment on our Sphinn site — but still, Google probably needs to do more to ensure its Blogger spam reporting tools aren’t being abused — especially given how […]

Chat with SearchBot

My day started reading about how Google was reportedly censoring
anti-Barack Obama blogs by shutting them down on Google-owned Blogger. I
quickly did some debunking in a comment on our Sphinn site — but still,
Google probably needs to do more to ensure its Blogger spam reporting tools
aren’t being abused — especially given how it says these "can’t be
manipulated by angry mobs." Right now, it looks like they can.

NewsBusters

has
the best write-up of the charges I’ve seen, covering how a number of
anti-Obama blogs received emails recently from Google saying they were
unable to publish until after an investigation had been done to see if they
were spam blogs. One of the emails sent said:

Dear Blogger user,

This is a message from the Blogger team.

Your blog, at https://comealongway.blogspot.com/, has been identified as
a potential spam blog. You will not be able to publish posts to your blog
until we review your site and confirm that it is not a spam blog.

Sincerely,

The Blogger Team

Note that the message doesn’t say anything like "You’re anti-Obama — so
you’re banned." So those claiming Google censorship on that issue have some
nice catchy headlines but no smoking gun.

Still, it is unusual that seven different sites on the anti-Obama topic
apparently were frozen, blogs that are apparently part of the
Just Say No Deal coalition.
I thought — as
Newsbusters does — that the more likely culprit would be pro-Obama people
misusing the spam reporting tool at Blogger.

You’ll see this tool at the top of Blogger-hosted blogs such as
this one. There’s a
"Flag Blog" button that, if you click on it, turns red and sends a notice to
Google.

This leads to Google’s help pages about it.
They say:

The Flag button isn’t censorship and it can’t be manipulated by angry
mobs. Political dissent? Incendiary opinions? Just plain crazy? Bring it
on.

Well, unless Google is indeed censoring itself, it does look like that
button has been manipulated. Real conspiracy people might even think the
blogs themselves used it to get themselves banned and attract attention,
though I think that’s pretty far fetched. But certainly it seems someone
has.

And the search connection? As Nathania Johnson at Search Engine Watch
notes,
Google encourages public reporting of web spam. If they’re getting it wrong
on Blogger, why wouldn’t they get it wrong in web search?

In part, Google has more signals to help keep it straight on the web
search side — a quality site with a good history getting a sudden influx of
reports, that wouldn’t seem right. Plus, you’ve got different teams looking
into different spam reports. Just because Blogger’s spam tool might be
messed up doesn’t mean the web search tools are. But still, a valid point to
raise.

Postscript: Statement from Google now in:

We think blog spam is a serious problem and we have spam detection software to try to eliminate it. In this case, it appears that our anti-spam filters caused some Blogger accounts to be blocked from creating new posts. While we are still investigating, we believe this may have been caused by mass spam e-mails mentioning the “Just Say No Deal” network of blogs, which in turn caused our system to classify the blog addresses mentioned in the e-mails as spam. We have restored posting rights to the affected blogs, and it is very important to us that Blogger remain a tool for political debate and free expression.

Interesting. This means it wasn’t the flag tool to blame but instead likely that Gmail’s spam detection feature that kicked in and caused it.

Postscript 2: I asked for more info on how the email detection works [based solely on Gmail monitoring? Reports from other providers?], but Google simply responded, “We prefer not to go into too much detail so as to maintain the integrity of our spam-fighting efforts, but suffice to say that our anti-spam filters incorporate signals from a variety of sources.” Also, the New York Times has a story up now here and more coverage via Techmeme here.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Get the must-read newsletter for search marketers.