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	<title>Comments on: Google Blurs The Line Between Paid &amp; Unpaid Results Again</title>
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	<link>http://searchengineland.com/google-blurs-the-line-between-paid-unpaid-results-again-36268</link>
	<description>Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) &#38; Search Engine Marketing (SEM)</description>
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		<title>By: chiropractic</title>
		<link>http://searchengineland.com/google-blurs-the-line-between-paid-unpaid-results-again-36268/comment-page-1#comment-8839</link>
		<dc:creator>chiropractic</dc:creator>
		<pubDate>Tue, 16 Feb 2010 16:49:46 +0000</pubDate>
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		<description>When I first saw this I thought that every business would be jumping on the chance to move their marker into position A. After reading further, I realize that&#039;s not what Google is offering. It is confusing though and I&#039;m not sure what advantage it is to the local business owner (unless you sell skateboards in Houston, and you&#039;re getting lots of fresh buzz).</description>
		<content:encoded><![CDATA[<p>When I first saw this I thought that every business would be jumping on the chance to move their marker into position A. After reading further, I realize that&#8217;s not what Google is offering. It is confusing though and I&#8217;m not sure what advantage it is to the local business owner (unless you sell skateboards in Houston, and you&#8217;re getting lots of fresh buzz).</p>
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		<title>By: Wickerpedia</title>
		<link>http://searchengineland.com/google-blurs-the-line-between-paid-unpaid-results-again-36268/comment-page-1#comment-8837</link>
		<dc:creator>Wickerpedia</dc:creator>
		<pubDate>Tue, 16 Feb 2010 14:51:10 +0000</pubDate>
		<guid isPermaLink="false">http://searchengineland.com/?p=36268#comment-8837</guid>
		<description>Get your listing on Google in 31 easy steps. (Clarification for those who have emailed/tweeted to me: This is sarcasm, there is no real step-by-step instructions to this)

1. Follow steps 1 thru 7 to set up your LBL in the LBC. (Free)

2. Follow steps 8 though 19 to set up an AdWords account with LBA (now called Local Ad Extensions) to link to your listing. (PPC)

3. Follow steps 20 thru 23 to set up an LLA to appear between the map listings and the algo results (Variable Fixed Fee)

4. Follow rules 24 – 31 to set up an Enhanced LBA (Fixed fee)

Um…what?!

Obviously I’m not a big fan of Google’s new ad formats. I mentioned my dislike of the LLA in my prior over-dramatic post. http://wickcentric.com/2010/02/03/google-ads-another-ad-format/</description>
		<content:encoded><![CDATA[<p>Get your listing on Google in 31 easy steps. (Clarification for those who have emailed/tweeted to me: This is sarcasm, there is no real step-by-step instructions to this)</p>
<p>1. Follow steps 1 thru 7 to set up your LBL in the LBC. (Free)</p>
<p>2. Follow steps 8 though 19 to set up an AdWords account with LBA (now called Local Ad Extensions) to link to your listing. (PPC)</p>
<p>3. Follow steps 20 thru 23 to set up an LLA to appear between the map listings and the algo results (Variable Fixed Fee)</p>
<p>4. Follow rules 24 – 31 to set up an Enhanced LBA (Fixed fee)</p>
<p>Um…what?!</p>
<p>Obviously I’m not a big fan of Google’s new ad formats. I mentioned my dislike of the LLA in my prior over-dramatic post. <a href="http://wickcentric.com/2010/02/03/google-ads-another-ad-format/" rel="nofollow">http://wickcentric.com/2010/02/03/google-ads-another-ad-format/</a></p>
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