Google Brings Back Video & Drops Shopping From Top Navigation

Google has dropped the “Shopping” link from the main top navigation on Google.com and replaced it with a “Video” link. What is the big deal? Well, in November 2007, Google did the exact reverse. They dropped the video link for products to replace it. Then Google renamed products to shopping but that link remained at the top.

Google has now brought back the video link, which has recently dropped the top viewed, top blogged and so on features from the home page of Google Video. We know Google Video also stopped allowing uploading directly to Google Video, so one may have thought Google was lessening the value of Google Video in exchange for YouTube – but maybe not.

Here is Google’s home page with the new video link:

New Google

Here is the Google home page with the old shopping link:

Old Google

Hat tip to Gary Price for letting me know about this small but yet significant change.

Related Topics: Google: Product Search | Google: User Interface | Google: YouTube & Video | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Cohn

    They must have just switched within the last three hours because I did a shopping search from my iGoogle home page about 9:00 AM CST.

  • Jeff

    Google hasn’t monetized Shopping… yet. They have done so with video.

    But, for “shopping keywords”, Google puts shopping results in search results.

  • http://www.planetc1.com/ chiropractic

    I actually liked the shopping button and found myself using it more lately. Will see if that trend changes now.

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