Google Catalogs, a service that Google resuscitated last year on tablets, is coming to the web as part of Google Shopping.

Actually, “coming back to the web” might be more accurate. Google offered catalog search on the web as early as 2001, and then abandoned it in 2009 due to low usage.

The new version of Google Catalogs is admittedly different, though — it’s browsable, not searchable. Beginning at www.google.com/catalogs, shoppers can browse by brand name, category or use Google’s list of Featured catalogs. As best I can tell, there are several hundred catalogs in the system.

Retailers that want to add their catalog can contact Google for consideration.

Related Topics: Channel: Retail | Google: Product Search | Top News

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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