Circle Of (Search) Life: Google Brings Catalogs Back To The Web

Google Catalogs, a service that Google resuscitated last year on tablets, is coming to the web as part of Google Shopping.

google-catalogs-2012

Actually, “coming back to the web” might be more accurate. Google offered catalog search on the web as early as 2001, and then abandoned it in 2009 due to low usage.

The new version of Google Catalogs is admittedly different, though — it’s browsable, not searchable. Beginning at www.google.com/catalogs, shoppers can browse by brand name, category or use Google’s list of Featured catalogs. As best I can tell, there are several hundred catalogs in the system.

Retailers that want to add their catalog can contact Google for consideration.

Related Topics: Channel: Retail | Google: Google Shopping | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.nathanielbailey.co.uk/ Nathaniel Bailey

    lol you can’t even search! If you do a search it just takes you to the standard search results :( If you ask me this should have been left abandoned!

  • http://twitter.com/AaronOfMavis Aaron Mavis

    This is so pointless! It’s so basic and unusable… You should be able to hover over products and get further details/prices/more images… they should allow you to pick and choose things from the catalog as you browse and save them somewhere, on a “board” (pinterested style) or a wishlist (a la amazon), you should also be able to change the colours/styles of items in the image, since most things come in multiple colours… there’s a ton of other features i would suggest…. These catalogs should be interactive. At the moment it’s about as fun and useful as looking at a scanned in PDF :(

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