Google Buys Metaweb To Bolster Answers, Google Squared & Rich Snippets


Google announced they have acquired Metaweb. Metaweb is a search company that figures out entities and not just words. I have a video from the company explaining exactly what that means.

In short, Google seems to want to explore and leverage Metaweb’s technology to bolster their rich snippet initiative and Google Squared project. As you now know, Google Squared powers Google’s quick answers. Google said this acquisition will help them “improve search and make the web richer and more meaningful for everyone.”

Here is how Google explains future improvements due to Metaweb:

Type [barack obama birthday] in the search box and see the answer right at the top of the page. Or search for [events in San Jose] and see a list of specific events and dates. We can offer this kind of experience because we understand facts about real people and real events out in the world. But what about [colleges on the west coast with tuition under $30,000] or [actors over 40 who have won at least one oscar]? These are hard questions, and we’ve acquired Metaweb because we believe working together we’ll be able to provide better answers.

To me, this seems like an automated and scalable version of Wolfram Alpha.

Here is a brief video explaining Metaweb.

Save $300 by registering now for Search Marketing Expo - SMX East, New York City, October 4-6. Time is running out! Rates increase September 11.


Share, Bookmark & Discuss This Article
More:


Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >



Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Google: Acquisitions, Google: Business Issues, Google: OneBox, Plus Box & Direct Answers, Google: Squared sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

POST A COMMENT

Got a comment? Log in, register to comment or become a premium member to have your own custom picture/avatar appear with your comments, plus many other benefits.


RECENT COMMENTS

  • usematics said " You are missing some that are very intresting and can deliver different results, for example if the "
  • Donnie Cooper said " Hey Danny, What do you think the odds are they will release automatic updating of search results? ht"
  • Myron Rosmarin said " Awesome stuff Stephan (including part 1 of this piece). I've printed it out and stuck it to my wall."

See All »


FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.


Advertise With Us »

Search Marketing Expo

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

FOLLOW US SOCIALLY
Search Engine Land Premium Membership

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Search Engine Land Premium Membership
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live