Hitwise reports that Google Calendar has increased its market share by 333% between June 2006 and December 2006. Google Calendar recently passed by MSN Calendar’s share and is quickly encroaching on Yahoo Calendar’s share. LeeAnn from Hitwise shows that “Yahoo Calendar received 48% of its upstream from Yahoo Mail or Yahoo Address Book” but Google only received “19% of its upstream traffic from Gmail for the week ending 12/30/06, and 42% from Google search.” This leaves me to believe that if Google can improve the promotion of Google Calendar via Gmail, it too can surpass Yahoo Calendar’s market share. At least those charts seem to show Google Calendar going in that direction.

Related Topics: Channel: Strategy | Google: Calendar | Stats: Hitwise | Stats: Popularity

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

Connect with the author via: Email | Twitter | Google+ | LinkedIn