Google Celebrates The Iconic Work Of Graphic Designer Saul Bass

Google DoodleGoogle is celebrating the work of graphic designer Saul Bass today, giving him his very own Doodle video complete with a musical composition by composer Dave Brubeck.

Born in New York City on May 8, 1920, Saul Bass made a career creating iconic film posters, title sequences and corporate logos. Many know Bass’s work from the title sequence of The Man with the Golden Arm, the credit sequence of North by Northwest, and the disjointed text that races together and apart in Psycho.

Bass worked with many of Hollywood’s great directors, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Later in his 40-year career, Bass was hired by Scorsese to create title sequences for the films Goodfellas, Cape Fear, The Age of Innocence and Casino.

A selection of Bass’s corporate logo work included AT&T, General Foods, United Airlines, Girl Scouts of the USA, and YMCA.

Bass started working as a graphic designer in Hollywood during the 1940s. He is credited with being the first to create film title sequences that enhanced the mood and theme of a movie, and on occasion was hired as a visual consultant to help storyboard key scenes and sequences within films. Saul Bass died at the age of 75 on April 25, 1996.

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Related Topics: Channel: Consumer | Google: Logos | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Michal Smetana

    Google always surprises me with the ideas the have for their Doodles. This one was a real treat (not saying all of the others aren’t). Thank for sharing this with us.

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