Google Changes How AdWords Quality Score Is Reported

google-adwords-square-logoIn a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days.

The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough rate, ad relevance, and landing page experience”.

Google is quick to point out that the way quality score is calculated is not changing. What these changes will look like isn’t exactly clear, but if I were betting, I’d say we will see fewer 7s and more 5s and 6s — maybe even an 8 here and there. We’ll have to see, though.

As the way quality score is calculated isn’t changing, ad performance won’t be affected by the new reporting. However, if you have automated rules set up that are tied to quality score, you’ll probably want to turn them off while you analyze how these changes impact your scores — and your rules.

For more insights on quality score, read the recent post by Quality Score Explained By A Former Googler.

Related Topics: Channel: SEM | Google: AdWords | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Remi Turcotte

    Another way to make more money ?

  • Ronnie’s Mustache

    “but if I were betting, I’d say we will see fewer 7s and more 5s and 6s — maybe even an 8 here and there.”

    Why fewer 7′s?

  • crazyworks

    This is a very interesting info about Adwords, thanks for the info

    SEO Outsourcing

  • Michael Zittel

    I’ve always found the “quality score” a bit of con and just a way for G to artificially increase the cost per click. Anyone else have the same experience? It would be nice if they would ditch the “spin” and just say Minimum Bid.

  • Ronnie’s Mustache

    Well, it’s certainly not perfect. But I would not classify it as a con.

    I work with enough accounts to know that it is legit and can be quite helpful…especially in optimizing CPA’s for large volume and high cost terms.

  • Mary Tordecilla

    Time to start testing again! Keeping atop of Adwords quality score is no mean feat these days.


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  • Andy Kuiper – SEO Analyst

    Thanks for sharing this Ginny – it seems to work well in my experience (so far) :-)

  • Hywel Thomas

    I have just changed a Modified Broad keyword to Broad and the QS moved from 3/10 to 7/10! The same happened to all the other keywords I tried. And there’s me thinking that QS was just to do with relevance.

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