I gave Google Checkout some hassle earlier about promotion they were doing of the service. Earlier this week, I met with them during a visit to Google. The team explained that some of the promotion they’ve been doing is designed to react to consumer demand, to serve Google users that are asking to make it easier to filter shopping results by Google Checkout merchants. Now the Official Google Checkout blog is up with a post discussing this in more detail. The post also talks badges that have been used recently instead of the standard cart icon, as well.

Related Topics: Google: Checkout

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan