Google Checkout Steps Up Promotion Through AdWords

Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco, a Google Checkout merchant.

Here is a side by side look at the checkout badges on AdWords. The $5 off version is the new version being tested, the other one is the normal checkout badge:

Google Checkout Icon Google Checkout badge

Google has a large FAQ on badges, but this $5 off badge is new. Steve asked Google about the new badges and received this response:

As part of this experiment, a percentage of search results on will display the promotional badge. We’ve done experiments with our badges in the past and we’re committed to constant refinement and experimentation in the future. We have no further details to share at this time.

It seems to me that the “percentage of search results” that trigger this are based on the merchant and not on the searcher, but I can be wrong.

Related Topics: Channel: SEM | Google: AdWords | Google: Checkout


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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