Google Chrome’s Paid Link Penalty Now Lifted

Google has lifted the 60-day paid link penalty Google Chrome was given the first week of January.

Now if you search for [chrome], [browser] or similar searches, the Google Chrome landing page will once again show up on the first page of the search results.

Here is a picture showing the page ranking in position number for on Google:

As you may remember, right after the New Years, Google was caught running a sponsored post campaign for Chrome. After a day or so, Google’s Matt Cutts applied a link penalty to the Google Chrome landing page for 60 days. Now, about days later, Google lifted the penalty.

A Google representative confirmed the penalty has been lifted.

Google told us in January:

We’ve investigated and are taking manual action to demote and lower the site’s PageRank for a period of at least 60 days. We strive to enforce Google’s webmaster guidelines consistently in order to provide better search results for users.

While Google did not authorize this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site.

Hat tip to Tamir Oron from SEO Israel.

Related Stories:

Related Topics: Channel: SEO | Google: Chrome | Google: Marketing | Google: SEO | Google: Web Search | Link Building: Paid Links | SEO: Spamming | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Paxton Geller

    Good cartoon. But does it suggest that Chrome is jailbreaking? Just kidding.

  • SEO Blogging

    Well I never knew that Google was in penalty! Great the penalty is now lifter, that would be a lesson of course. 

  • Kenneth Prud Homme

    I’m trying to figure out exactly what Chrome was penalized for…Somebody give me a clue…I thought Google and Chrome was one big happy family…Now you can understand why I’m a loner…

  • Stuart Ben

    One of the great Google stories. Makes me laugh out loud every time. 
    “Google was caught running a sponsored post campaign for Chrome”… You really have to be one of the most naive people in the world to assume that there is no foul play here.Until the next mini “scandal” that will bounce off them like bullets of Superman…  Stu

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide