Google Closes The Presses On Print Ads
Jan 20, 2009 at 2:39pm ET by Barry Schwartz
Google announced that they will be closing down their Print Ads initiative. Google will no longer take new ads of February 28th and will close down the whole product offering on March 31st. Google said they are discontinuing this service because “the current Print Ads product is not the right solution.”
Google has been testing newspaper ads since 2006. In early 2007, Google called this service a success and soon expanded it in July of 2007.
This news is not all that surprising, being that Google has recently cut video uploads, notebook, catalog search, dodgeball and Jaiku, plus jobs and offices due to the economic slow down.
Postscript from Greg: I exchanged emails with Google about the closure. Specifically I asked whether the shuttering of PrintAds reflected bearish thinking about traditional media in general and whether Radio Ads or TV Ads were implicated in any way.
Google said “no” — those two programs will continue and are not affected by the demise of Print Ads.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: Print Ads & AdSense For Newspapers sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- poiriem said " Excellent article, and yes it is a real problem - especially for agencies - managing budgets and KPI"
- AdvertiseSpace said " Thank you for sharing, Google maps are very helpful in almost all categories of business. I am glad "
- AdvertiseSpace said " I am a music person and I hope Google will make this all happen. This will serve as a big threat to "
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Scobleizer — Tech geek blogger
- Marketing Pilgrim
- Live Search Webmaster Center Blog
- ViperChill Blog
- jane and robot
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
