• Ittiam

    One of the best transitions I have seen any company make from old order to new order

  • Pat Grady

    Good thing you used words like hegemony, or the FTC might have understood you.

  • http://www.rimmkaufman.com/ George Michie

    A fine article, Greg. I’m in the “it’s hard — possibly silly — to bet against Google” camp. Vertical search apps, like vertical search engines will capture some share. But vertical search engines haven’t killed Google on desktop, and I don’t see apps doing it on mobile devices. Apps get buried by the plethora of other apps. Your browser is always there, mobile or otherwise. I agree with you that Google’s dominance is unlikely to last forever, because forever is a long time, but I suspect neither of us would forecast their demise any time soon, either.

  • Michael Martin


    Doesn’t Siri rely on Wolfram Alpha than Google, especially for direct answers to questions?

    “…And personal assistants such as Siri sit “on top” of Google…”

  • http://twitter.com/gsterling Greg Sterling
  • http://twitter.com/gsterling Greg Sterling


  • http://twitter.com/gsterling Greg Sterling

    I did that specifically to confuse them.

  • http://twitter.com/LeadsDubai LeadsDubai

    nice article. just want strong contender to google. Monopoly in any biz is not good. We need options

  • http://www.facebook.com/profile.php?id=1468792448 Mark Smith

    Greg, the big boys know the significance of vertical engines. It seems that, both Microsoft & Apple’s (purchase of chomp) are already trying to refine their verts. Google/Android will be next. We found a specific app. vert. engine that both have adapted and it works great. – MIMVI.COM. Give it a try and see what you think.

  • http://twitter.com/gsterling Greg Sterling

    On the PC there are select markets where Google does not dominate: Russia, China, South Korea, Japan . . . perhaps a couple of others. However in mobile Google has even greater reach than on the PC internet.

  • fran farrell

    Sight, sound, touch, taste and smell. Google has seized the opportunity to integrate the first three in search. Image and video, music and voice recognition; Google recently employed Kurzweil who converts text to touch to soundtracks. Changing the means of communication from language to language, written or verbal, keyboard or gesture makes no difference to Google Search. Google Search assists the user find, absorb and file knowledge for immediate and future use. Mobile means only one hand free, PC, Mac or iPad means no hands free and Google Glass means both hands free. Tell me again how Google is losing the battle for the future.

    If there was a Pantone color scale for smells, Google’s street view sensors could characterize 5,000,000 miles of smells to the horror of politicians everywhere or the joy of those vicariously visiting botanical gardens.

  • http://www.facebook.com/itsme.Rajesh Rajesh Babu

    As long as the apps themselves can be found only thro. marketplaces like the android market (google play), google will be in the driver’s seat with power and innovative ways to dictate terms to app developers. Yes we need more competition and alternatives and I hope the mobile hardware giants move towards other alternatives like ubuntu for mobile or an OS of their own.

  • http://twitter.com/RankWatch RankWatch

    That’s really very keenly observed Pat. I still do think that Google will be the unprecedented winner of search on all platforms. They know how to win the unknown before some even start the process of winning it.

  • Alan

    If they can’t win naturally they can always just buy their way in.