Google Continues To Play With AdSense Ad Fonts

Jun 19, 2008 at 8:17am ET by Barry Schwartz

I reported at the Search Engine Roundtable that Google seems to be testing additional AdSense fonts for the text used in the ads.

The image shown here is from when Google tested using the Comic Sans font back in May. These tests seem to have expanded into various font types, including but not limited to Times, Arial, plain serif, larger fonts, smaller fonts and so on. Some publishers feel the ad font tests make their sites look unprofessional, while others are enjoying the increased click-through numbers they are seeing on those ads.

We have no official word from Google on these tests, but it appears that the tests are wide enough to be considered real Google tests.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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