Google Creates Rich Australian Elections Site

Sep 14, 2007 at 1:26pm ET by Greg Sterling

As explained on the Google Blog, Google has created a Google Australia election website to track the candidates and results of the forthcoming Australian national election. The site involves use of Google Maps, iGoogle and YouTube. It’s something of a mix of public service and self-service (in the sense of smart marketing for Google’s applications and sites).

Of course, Google has a similar U.S. initiative (as do Yahoo and others) on the 2008 election. And Yahoo has just introduced a candidate video mashup site with the Huffington Post, which is part education and part entertainment.

As Australian Prime Minister John Howard said in his YouTube channel statement:

This medium is not some sort of gimmick . . . The Internet is a powerful medium for people to communicate and be informed.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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