Google Creates “GoMo” Portal To Help You Mobilize

Over the weekend surfaced several domain registrations from Google that suggested Google was creating a mobile site builder or portal. Then yesterday several outlets picked up on the Fusible post. Today Google is formally launching a mobile site development portal dubbed HowToGoMo.

It provides education, case studies and best practices for marketers large and small that don’t yet have mobile sites. (Google has made a mobile optimized site or landing page part of its ad quality ranking factors.) GoMo also features an emulator where you can see how your site looks on a smartphone. (Google is telling me this is the most popular area of the site currently.)

It’s pretty slick overall and part of Google’s general maturation as a marketing entity.

Perhaps the most interesting part of the site is a kind of shopping wizard with a list of mobile site vendors. (Do you want a DIY site or DIFM? How much do you want to spend?) There are about 12 vendors listed in alpha order. Google’s own mobile site builder is there but it’s just one of many.

Google also does a plug for Google Places and Mobile Ads of course. But the site should be seen in the context of Google’s rather ambitious, larger push around mobile optimization.

In general this site and Google’s other mobile initiatives are intended to accelerate the pace of mobile site and landing page adoption. In March of this year Google reported that the overwhelming majority (79%) of its top advertisers didn’t have a mobile-optimized site. But a new report from a firm called the Acquity Group found that 37% of the Internet Retailer 500 now have one.

In a very general sense the more sites are optimized for mobile, the more people will use the mobile internet. And right now mobile internet adoption and mobile search benefits Google disproportionately vs. its immediate rivals. Google recently announced that it had achieved a $2.5 mobile advertising run rate, with search being the largest contributor.

YouTube Preview Image

Related Topics: Channel: SEM | Google: AdWords | Google: Mobile | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Michael Dorausch

    Pizza and Cheeseburgers, they forgot the memo that you prefer Sushi for local. :)

  • Greg Sterling

    Exactly. But now I’m tired of sushi to some degree. So I’m okay with other categories.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide