Google Decides Books Have Consumer Intent, Puts Them Into Product Search

While Microsoft closed its book search service to focus on search with “high consumer intent,” Google’s gone the opposite way and expanded its book search service in one of the most consumer-driven search verticals, product search.

Google Operating System reports that Google has integrated Google Book Search directly into Google Product Search. That means, when you search for a book in Google Product Search, you might find a link to “Preview this book on Google Book Search” and also “Related Books” in a tab below.

Here is a screen shot of Google Product Search showing the “Preview this book on Google Book Search” link:

Google Product Search Adds Book Search

Related Topics: Channel: Retail | Google: Book Search | Google: Google Shopping

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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