Dream: Google’s “Did You Mean” Meets Kanye West

Sep 19, 2009 at 2:42pm ET by Danny Sullivan

Google Meets Kanye

It’s not real. But I sure wish it were, Google going all Kanye West on people searching for Taylor Swift.

In the mockup above you can see Google responding “I’m really happy for you, and I’m gonna let you finish your search, but did you mean: beyonce” instead of the usual “Did You Mean” spelling correction.

The mockup is from the I Am Bored site, which I found via this discussion by Jess Lee on FriendFeed. And while that might entirely fictional (trust me, it is — I’ve tried to reproduce it in various ways. Not. Real.), Yahoo kind of goes all Kanye on its competitors in real life.

Search for Google on Yahoo, and you get this:

Search for Bing, and you get this:

In both cases, Yahoo puts up a box to let you search through Yahoo rather than going directly to its competitors. It’s gonna let you finish going to them, but first….

Kanye’s actually following in Yahoo’s footsteps. Yahoo’s been interrupting searches like this for ages.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

See more articles by Danny Sullivan >

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